100 Years of Service

In 1914, my grandfather migrated from Germany looking to improve his fortunes. He began as a "tinner" with a local roofing company in Louisville and shortly thereafter went "out on his own," where a horse drawn cart would take him from job to job. Much has changed over the last 100 years since the first Steinrock landed in Louisville, however, many things have stayed the same. Like the need to provide quality roofing at a fair price. We are grateful for our rich heritage of integrity, craftsmanship and hard work. We are deeply committed to building on that foundation for the next 100 years.


Rick A. Steinrock, CEO

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The American Roofer

The American Roofer takes great pride in servicing the customer. The American Roofer is trustworthy, trained, is a skilled craftsman and will be in uniform. The American roofer will strive to take great care of you, the customer, and all your roofing needs while providing an experience during the process that is unmatched in the construction industry.

  • Is A Craftsman

    Craftsmanship is built into each of our staff by our hands on approach of practice and training. We are committed to instilling over a century of our family’s “know how” into each of our associates.

  • Is Trained

    He or she has gone thru our extensive safety training programs that involve things like fall protection, fire training, medical training, proper equipment usage training and many others.

  • Is Trustworthy

    He or she can be trusted to take care of your property as we provide you with a new roof.

  • Is Always in Uniform

    The American Roofer takes tremendous pride in wearing our logo and name. Each associated is equipped with logoed uniforms and clothing to proudly identify the members of our team.

Our Credentials

  • GAF
  • Extreme Makeover: Home Edition
  • NRCA
  • CertainTeed
  • Angie's List
  • BBB
American Roofing Employees

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